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Microsoft sells a commodity. They are a utility company. How do you market Pacific Gas & Electric?
Apple, on the other hand, is a way of life. They own the entire user experience and know how to work the crowd.
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This is an outstanding article taken from a talk that Clay Shirky gave in 2004. It is a great set of observations regarding groups, network and the software that connects them.
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My friend Eric Chatonet died from a stroke this last weekend. He was a great software developer as well as an architect, designer, and all-around great guy. This week's Top Ten on the Rev Mentor site is dedicated to him and his most recent software, ListMagic. All Revolution users are urged to purchase ListMagic from the Revolution store. It's great software and I'm sure Eric's estate could use the revenue.
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